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Where does Marketing Platform Engineering belong?
As I’ve been sketching out this idea of Marketing Platform Engineering (MPE), a natural question comes up: where does a team like this sit in the org chart? With marketing? With engineering? Somewhere in between? There’s probably not a single “right” answer, but here’s where my thinking has landed so far: MPE should live inside…
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The Impact of Marketing Platform Engineering
The ARCS metrics of Marketing Platform Engineering – in other words, how do we assess the impact of this work?
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What Marketing Platform Engineering isn’t
To understand what marketing platform engineering is, you first have to understand what it is NOT.
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Marketing Platform Engineering
Setting the foundations for the niche of marketing platform engineering.
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Sunday Setups
Sharing what a Sunday Setup looks like in our household.
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An open ended space
An introduction to aurooba.blog – working notes.