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The bridge was never written down
Context isn’t missing, we already have it. It’s the interpretation of the context that’s missing.
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AI is not a tool
We keep calling AI a tool, but the more interesting question is which parts of how we work only existed because intelligence used to be scarce.
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Shipping for Today, Designing for Tomorrow
Reflecting on the tension between fast and right in the work of marketing platform engineering.
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The Shock Absorber
This is about that moment in a project, when someone asks, “How do we move faster?”
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Slow Is Smooth, Smooth Is Fast
Success isn’t walking out of the room having been right. Success is when the decision no longer feels like mine.
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Why marketing websites are more complex than they look
An argument for platforms and structure in the world of marketing sites.
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On being good at things
Being good at something doesn’t mean you were born knowing how to be good at it.