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A New Answer to an Old Question
Four years ago, I stepped away from my own business to learn what bigger companies had to teach me. Now Iām starting to wonder what all that learning is in service of, and what I want the next few years of my life and career to optimize for.
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The bridge was never written down
Context isn’t missing, we already have it. It’s the interpretation of the context that’s missing.
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AI is not a tool
We keep calling AI a tool, but the more interesting question is which parts of how we work only existed because intelligence used to be scarce.
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Shipping for Today, Designing for Tomorrow
Reflecting on the tension between fast and right in the work of marketing platform engineering.
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The Shock Absorber
This is about that moment in a project, when someone asks, “How do we move faster?”
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Slow Is Smooth, Smooth Is Fast
Success isn’t walking out of the room having been right. Success is when the decision no longer feels like mine.
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Why marketing websites are more complex than they look
An argument for platforms and structure in the world of marketing sites.