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Decoupling content, in theory and in practice
Some thoughts on the idea of decoupling content and presentation in practice.
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Editorial experience is a core marketing platform concern
The core question isn’t whether your editor is visual or structured, it’s whether the system helps someone express intent clearly and predictably.
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How to judge a CMS: mandatory vs. extensible
A good CMS comes down to two buckets: what must exist out of the box, and what it needs to make possible through clean extension points. Miss either, and the CMS starts working against you.
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What is a Marketing Platform?
A marketing platform isn’t a tool, it’s the system of people, workflows, and tech that lets marketing operate with clarity, speed, and consistency.
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Making meeting titles clearer for the other person
Flipping the Google Calendar script to make things easier for the person you’re scheduling a call with.
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Why We Choose What We Build With
Musings on technology decisions in teams and why we make the choices that we do.
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Personal Finance Management with Monarch
So excited to have found the right personal budgeting/finance management app for our family!
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Learning to speak your organization’s language
Every organization has its own language. Learn to speak it well before trying to change it.
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Stacking PRs Without Losing Your Mind (or Your Velocity)
Moving fast doesn’t mean merging chaos. Stacking can fit naturally into trunk-based development without wrecking your velocity or sanity.
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Where does Marketing Platform Engineering belong?
As I’ve been sketching out this idea of Marketing Platform Engineering (MPE), a natural question comes up: where does a team like this sit in the org chart? With marketing? With engineering? Somewhere in between? There’s probably not a single “right” answer, but here’s where my thinking has landed so far: MPE should live inside…